Page 38 - Citi Depositary Receipts Year-End 2015 Report

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Citi Depositary Receipts 
About Citi DR Services
The Asset
magazine honored Citi as the “Best DR Bank”
in Asia in its 2015 Triple-A Asset Servicing, Investor and
Fund Management Awards. In addition, Citi was awarded
the “Best DR Mandate” for its role as depositary bank for
Alibaba Group Holding Limited’s ADR program.
In support of a DR program, Citi Depositary Receipt
Services provides issuers with access to the following
value-added resources:
• Global sales and equity distribution network with access
to large and mid-tier institutional investors
• Dedicated Account Management team — enabling a single
point of contact for comprehensive support
• Specialized Structuring and Implementation team that
facilitates the efficient execution of transactions
• Innovative Product Management team to develop
solutions for enhanced access to markets and investors
• Investor Relations (IR) Advisory — a team of former
in-house corporate IR executives who counsel and
support clients in all aspects of their global IR objectives
Global Distribution
Citigroup (Citi) is a leading global financial services company
with approximately 200 million customer accounts in more
than 160 countries. We provide consumers, corporations,
governments and institutions with a broad range of financial
products and services including consumer banking and credit,
corporate and investment banking, securities brokerage and
wealth management.
For DR clients, our services encompass information, support
and counsel to major global issuers, as well as access to
broad broker and investor audiences. We assist clients in
accessing a diverse range of investors, including the largest
global portfolio managers, wealth management advisory
firms, Separately Managed Accounts (SMA) portfolios and
specialized hedge funds. Our local presence in many
markets is unmatched by any other depositary bank and we
facilitate superior liquidity for our programs via our global
distribution network.
Citi’s network is composed of salespeople and sales traders
around the world, and is one of the largest institutional
networks for DRs. Together with our comprehensive range
of reporting, investor targeting and analytical services, Citi
is in a leading position to administer and grow clients’ DR
programs globally. No other depositary bank provides such a
comprehensive network.
Citi’s commitment to provide issuers with access to a
comprehensive suite of value-added resources, including a
combination of global reach and local expertise, access to
an industry-leading global equity distribution network and
specialized global investor relations support, helped Citi win
key depositary bank mandates in 2015.
Citi Depositary Receipt Services is a leader in bringing quality issuers to global capital markets and
in promoting DRs as an effective capital markets tool. Citi began offering DRs in 1928 and today
is widely recognized for providing issuers with its powerful global platform, facilitating access to a
global network that issuers can use to build and grow their DR programs.