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The Role of the Depositary Bank
| About Citi’s Depositary Receipt Services
In support of a depositary receipt
program, Citi Depositary Receipt
Services provides issuers with access
to the following value-added resources:
• Global sales and equity distribution
network with access to large and mid-
tier institutional investors.
• Dedicated Account Management
team — enabling a single point of
contact for comprehensive support.
• Specialized Structuring and
Implementation team that
ensures the efficient execution
of transactions.
• Innovative Product Management
team to develop solutions
for enhanced access to
markets and investors.
• Investor Relations (IR) counsel — a
team of former in-house corporate
IR executives who consult and
support clients in all aspects
of their global IR objectives.
Investor Relations
Citi Depositary Receipt Services
pioneered the role of Investor Relations
counsel for DR clients, providing issuers
with expertise and resources to support
their IR goals. Citi Depositary Receipt
Services’ IR counsel team develops
a tailor-made approach for each
individual client, taking into account the
unique situation of every company and
their specific IR objectives. Strongly
focused on the training and educational
needs of our clients, we constantly
About Citi’s Depositary Receipt Services
Citi Depositary Receipt Services is a leader in bringing quality issuers to global capital markets
and in promoting DRs as an effective capital markets tool. Citi began offering DRs in 1928 and
today is widely recognized for providing issuers with its powerful global platform, facilitating
access to a global network that issuers can use to build and grow their DR program.
look for ways to provide clients
with the knowledge base to build a
state-of-the-art IR program.
Throughout the year, we conduct
roundtables and other training sessions
across EMEA, Asia and Latin America.
We also offer several IR/DR training
sessions in London and New York. Citi
Depositary Receipt Services’ IR counsel
also assists issuers in identifying,
targeting and accessing new investors,
thus supporting their goal to achieve
greater liquidity in their DR program.
Other areas of expertise include
assisting issuers with IR website design
and evaluation, message development
and presentation advice, assistance
on non-deal road shows, interaction
with sell-side and buy-side analysts,
and crisis management training.
Global Distribution
Citi, the leading global bank, has
approximately 200 million customer
accounts and does business in more
than 160 countries and jurisdictions.
Citi provides consumers, corporations,
governments and institutions with
a broad range of financial products
and services, including consumer
banking and credit, corporate and
investment banking, securities
brokerage, transaction services,
and wealth management.
For DR clients, our services encompass
information, support and counsel to
major global issuers, as well as access
to broad broker and investor audiences.
We assist clients in accessing a diverse
range of investors, including the
largest global portfolio managers,
wealth management advisory firms,
Separately Managed Accounts
(SMA) portfolios and specialized
hedge funds. Our local presence in
many markets is unmatched by any
other depositary and we facilitate
superior liquidity for our programs
via our global distribution network.
Citi’s network is composed of
salespeople and sales traders around
the world, and is one of the largest
institutional networks for DRs. Together
with our comprehensive range of
reporting, investor targeting and
analytical services, this places Citi
in a leading position to manage and
grow clients’ DR programs globally.
No other depositary bank provides
such a comprehensive network.
Citi’s commitment to provide issuers
with access to a comprehensive suite
of value-added resources, including
a combination of global reach and
local expertise, access to an industry-
leading global equity distribution
network and specialized global
investor relation support, helped win
key depositary bank mandates.
For more information please
visit
www.citi.com/dr
.