17 partners in 700 retail outlets offer outstanding benefits to Citibank Hungary's new Citi Life World MasterCard credit card customers

May 18, 2011

The new Citi Life Credit Card

Citibank, the leader in credit card innovations is now bringing another unique credit card to its customers in Hungary, a product that Citibank has developed in partnership with 17 leading companies representing well-known Hungarian and world brands. Citi Life cardholders are collecting Citi Forints with domestic and international purchases with their new card, to an outstanding extent at over 700 shops and other outlets belonging to the 17 partners' retail network. Customers receive 5,000 Citi Forints when activating their cards, and an additional of 5,000 or 10,000 Citi Forints depending on the venue and time of the application and provided their total spend with their new card reaches HUF25,000 or HUF15,000 respectively as set in the criteria.

Customers can select to get a cash back, various discounts or special offers for their Citi Forints, easily and conveniently through the Citi Life Webshop at www.citilife.hu. The new Citi Life card has no annual fee should the monthly cards spending on the main and supplementary cards together reach HUF50,000 and an annual total spend of HUF600,000. The Citibank Alerting Service for tracking the transactions in SMS-texts is also free.

Batara Sianturi, Citi Country Officer for Hungary said, "We promised to continue with our innovations and together with our 17 partners we have created another unique product for our customers building on their lifestyle needs. The new credit card which is the first World MasterCard in the Hungarian market offers outstanding rewards to our customers with their everyday shopping including for food, home decoration products or furniture, fuel, optical products, clothing, underwear or sportswear, carpentry of electronic devices, traveling, beauty products, books or movie, theater and concert tickets."

Jon Wiggins, Consumer Business Manager for Hungary added, "And there is even more we added as an innovation to this product. The new Citi Life Zero Interest Rate Service offers an equal payment opportunity to our customers without any fees or interest rates for purchases exceeding HUF20,000 and with tenors set by our partners. This new credit card is another wonderful example of how we execute our strategy with the aim to provide our customers with products that have an increased added value to complement our flexible, comfortable and secure payment instruments with an exceptional experience for our customers."

Gyula Hajdú, MasterCard Europe Senior Business Leader said, "Congratulations to Citibank for launching the first World MasterCard credit card in the Hungarian market. In addition to the World MasterCard's mandated global benefits this card guarantees cardholders an exceptional bonus package allowing for specific features for Hungary's customers including an emergency card replacement and emergency cash advance. The issuer SecureCode feature for e-commerce transactions available from July will enhance the security of internet purchases."

During the launch promotion ending on July 31, 2011 additional bonus Citi Forints can be collected, and for example with a total spend of HUF117,500 with the credit card at the partner network and other domestic or international retail outlets the amount of the Citi Forints can add up to as much as 7,755.

Citi Life partners include Baumax, Cinema City, City Taxi, Dockyard, Douglas, Euronics, InterSport, Jackpot Cottonfield, Kika, Libri, Lidl, Optiris Optika, Salamander, Shell, StartUtazás, Triumph, ticketexpress.hu.