New service brings convenient, secure banking to customers' palms
August 15, 2011
Mobile user penetration is estimated at 95% in Hungary and with the rapidly growing number of busy and tech savvy customers, there is an increasing customer demand for mobile banking services. In response to this customer need Citibank now introduces its state-of-art Mobile Banking Service, Citi Mobile that allows customers to enjoy a superior, secure and smart banking experience anytime and anywhere in the world, including transactions on their Citibank accounts.
Batara Sianturi, Citi Country Officer for Hungary said, “We have a multichannel distribution strategy and with the world’s fast developing digitization trend Citi is investing globally in enhancing our technology to become a leader in digital banking. With over 5 billion mobile phones around the world - Hungary’s mobile user penetration is estimated at 95 percent - our target customers are those tech savvy individuals, who are traveling a lot, and we are now meeting their lifestyle needs by bringing secure banking right to the palm of their hands.”
Jon Wiggins, Consumer Business Manager for Hungary additionally remarked, “We would like to encourage our clients to start using Citi Mobile, a truly revolutionary service, designed to harness the benefits of the digital age, and provide customers a secure, quick and convenient way for managing their banking transactions directly from the palm of their hand.”
What kind of service is Citi Mobile?
Citi Mobile is a version of Citibank Online banking service specially optimized for mobile phones (primarily for smart phones) on which the most important functions of Citibank Online are available. With the help of this great service, clients can manage their financials simply on their mobile phone, when- and wherever they wish, giving them unparalleled flexibility.
Which services are available on Citi Mobile?
By leveraging this innovative channel to manage finances, Citi Mobile will allow the customers to:
View their account information: detailed and up-to-date account information
Funds Transfers:
Transfer between own accounts (Forint and foreign currency)
Transfer to own credit card
Transfer within Citi, to registered payees (Forint and foreign currency)
Transfer outside Citi to a local bank account, in local currency, to registered payees (Forint only)
View FX and currency exchange rates
Locate Citibank Branches and ATMs
How secure is this service?
For unparalleled flexibility, clients do not need to sacrifice the security of their financial information. Citi Mobile is designed to provide best-in-class security:
Upon using Citi Mobile, no financial information is stored on the mobile phone.
The security level of Citi Mobile compares to the standards of Citibank Online. Moreover, the application is protected with strong encryption (128-bit Secure Sockets Layer) for access and transactions.
Access to Citi Mobile is protected by secure login process, and the online session will be automatically terminated after being idle for five minutes preventing unauthorized use of the session.
Certain security features are not fully supported by the mobile browsers Opera Mini and Opera Mobile, therefore Citi Mobile is not available on these browsers. We would recommend that customers use other browsers, preferably the one that is factory built in to their mobile phone
How can Citi Mobile be accessed?
Accessing Citi Mobile is easy; clients only need an active mobile Internet connection and a mobile phone with an Internet browser. The service is instantly available to everyone with a Citibank Online banking access (user ID and password), customers just need to open the following page in their mobile browser:
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