Citibank Launched New Mobile Solution: CitiDirect® BE Mobile

Hungary's CitiDirect® Online Banking clients can now receive SMS alerts and authorize payments via their mobile phones

October 24, 2011

Citibank Hungary through its Global Transaction Services unit today announced the launch of CitiDirect® BE Mobile, a mobile browser-based application allowing clients to receive notifications and authorize payments using their mobile phones.

Developed by Citi Innovation Lab Dublin, CitiDirect® BE Mobile brings core transaction functionality, available with Citi’s online banking platform, CitiDirect® Online Banking, directly to clients’ mobile phones. With CitiDirect® BE Mobile, clients can receive SMS alerts that complement email and fax notifications; and authorize payments pending approval in every payment type supported by the online banking platform. Leveraging the proven security of CitiDirect, CitiDirect® BE Mobile offers an alternative access channel to the traditional PC.

Batara Sianturi, Citi Country Officer for Hungary said, “As part of Citi’s global strategy to become the world’s leading digital bank, we are very excited to bring Citi’s most recent global innovation to our clients in Hungary. This new mobile solution that is unique in the Hungarian market is leveraging the world’s most advanced digital technologies and increases work efficiency by bringing the future of banking directly to our clients' hands.”

Czeslaw Piasek, Global Transaction Services Central and Eastern Europe Head also remarked, “The program incorporates the most required functionalities revealed in client surveys with an increased focus on security and convenience. Designed to work with the world’s most popular mobile devices the CitiDirect® BE Mobile service is putting our clients in the driver’s seat with providing anywhere and everywhere real time access to their accounts in today’s fast paced business environment.”

CitiDirect® BE Mobile is currently live in 24 countries around the world and will be rolled-out globally throughout the remainder of the year. At completion, CitiDirect® BE Mobile will be available in over 100 countries with a global reach difficult to be matched by others in the marketplace.