Hungary celebrates 50,000th Citi Life Credit Card customer
Total customer benefit close to HUF647 million worth Citi Forints in 22 months
April 22, 2013
Istvan Bodocs from Budapest was presented the 50,000th Citi Life Credit Card in a celebration in Budapest on April 22, 2013. Citi Hungary reached this milestone only 22 months after launching Citi Life, its unique multi-partner credit card in the Hungarian market in May 2011. Citi Life customers in total benefited from close to HUF647 million worth Citi Forints that they could use for cash back or other benefits at their choice from Citi’s program partners having grown over the time to 22. A gift of 100,000 Citi Forints was presented to the 50,000th customer to use for cash back or purchasing from the Citi Life Webshop at his own discretion.
CCO Batara Sianturi (on the left) presents the 50,000th Citi Life Credit Card to Mr. Istvan Bodocs in a celebration in Budapest on April 22
Batara Sianturi, Citi Country Officer for Hungary said, “We are very pleased to welcome Mr. Istvan Bodocs as our 50,000th credit card customer and are very grateful for his trust in Citi. We consider this a great milestone that reinforces our commitment to continuously innovate to meet the diverse financial and lifestyle needs of our customers. We were the first bank in the Hungarian market to offer a credit card in 1998 and since then we have been leading in innovation, including such unique functionalities as the Equal Payment Plan, or Loan on Phone and Advanced Loan on Phone, just to mention a few that provide preferential interest rates and even further, easy-to-access preapproved funds to help our customers manage their financial goals.”
Jon Wiggins, Consumer Business Manager for Hungary also remarked, “A most recent innovation related to our Citi Life Credit Card was the launch of the first Sticker in the Hungarian credit card market last October. Also, in response to customer needs we created our reward program to provide a 3 percent return on food retail purchases, a 2 percent return on petrol spends and a 1 percent return on all other retail purchases across Hungary, in addition to the opportunity to collect Citi Forints and discounts between 2-15 percent at more than 800 shops of our 22 Citi Life Program Partners. The number of PayPass terminals in Hungary is growing rapidly, currently reaching 15 thousand outlets that gives an increasing opportunity to our customers to experience the benefits of fast and easier shopping with their Sticker.”
Some interesting statistics related to the Citi Life Reward Program Benefits include:
- In the 22-month history of Citi Life customers collected in total close to 647 million Citi Forints (1 Citi Forint=1 HUF). From this amount one could buy 294 small-size cars. If these cars were put on top of one another, it would result in a 467 meters tall tower that is 80 meters higher than the Empire State Building.
- Close to 282 million Citi Forints were collected from food purchases. If one spent this amount to buy baguettes and put them in a line, it would add up to 550 kilometers, as long as the Budapest-Prague Motorway. Or, one could fill 3.5 sport swimming pools with mineral water purchased from this amount.
- Customers collected over 95 million Citi Forints by purchasing fuel. From this amount one could buy around 224.4 thousand liters of petrol, which would be enough for a jeep to drive 70 times around the Earth.
- Over 30 million Citi Forints came from spending abroad. This amount could cover the price of 68 Budapest-New York return airline tickets.
- Utility spending resulted in collecting close to 35 million Citi Forints. From this money one could buy a subscription to watch TV for 1,076 years or could have a domestic conversation on a mobile phone non-stop for almost 3 years.
- Maximum Citi Forints collected by one customer was over 634 thousand, while the largest amount of one-time cash back was HUF150,000.
- The most expensive product in redeem of Citi Forints selected from the Citi Life Webshop was an iPad for HUF149,990 and the smallest amount spent was HUF375 on the first issue of the Good Food magazine.