Citi customers in Hungary now have a better digital experience built for their needs

A broader range of tailored products and better service with Citi’s new Digital Platform

Jul 2, 2013

Citi announced a new digital banking experience for customers in Hungary to give them the ability to bank wherever they are and whenever they want. Because of its new design, it’s simple to use, secure and tailored to each unique customer. Now banking with Citi is even faster and more convenient. It’s among the best of global banking available now in Hungary.

Jon Wiggins, Consumer Business Manager for Hungary said, “Hungary is one the first countries in the world at Citi to introduce the critically acclaimed digital experience. It uses highly advanced technology to bring customer service to a new level. We’re enhancing our customer experience, while broadening our offering with innovative, tailored products and services. We’ve made a significant investment to make Citibank Online and Citi Mobile easier to use and more secure than ever.”

“It’s a major milestone in digital banking around the world and in Hungary. We’re able to more quickly anticipate our customers’ banking habits and needs including those relating to specific life events as they happen. Not only is it a better experience, it increases our ability to help customers’ achieve their financial goals”, he added.

Customers in Hungary can now take advantage of:

• Self-care Features: activate, block or reissue a card; link an account to a debit card
• Convenient booking of Premium Deposits
• Ability to perform FX transfers for 24 hours within multiple currency accounts under the same customer relationship using Real Time Live FX Rates
• Managing their Mutual Funds portfolio online now with the ability to purchase or redeem Mutual Funds
• Global view of Citi accounts held by customers in select countries with a single portfolio view
• Citi World & Local Privileges: A location based search for offers. Using their GPS based location, customers can discover a world of preferential treatment and benefits in Hungary and around the world.
• More flexibility to make credit card purchases and bill paying by credit

Clients who bank with Citi will have all the benefits of their current tailored, personal advice and the service of a Relationship Manager, now supported by new world-class technology built around them and their needs.

As an additional security measure, certain critical functions of the new Citibank Online – such as password change, access to account statement, update of contact details – are protected with a one-time password which will be texted to customers’ mobile phone numbers.

arlier this year, Citi's digital banking services were recognized as the top among major U.S. banks by Forrester Research, Inc. in a report entitled U.S. Bank Secure Website Rankings: Citi Moves to the Top with Added Functionality and a New Look.