Global Citizenship Report 2017

Fostering Innovation Increasing competition from tech startups and customer expectations for access, simplicity and connectivity require that established companies become more partnership-focused, agile and innovative. We have drastically changed our approach to innovation and product development in recent years to meet this challenge. Citi has developed a model that fosters innovation by encouraging new ideas across our businesses. Through this model, created by our Citi Ventures team, we engage our employees and partner with our clients to develop, validate, test and deploy innovations quickly and effectively. We call this approach D10X SM , and its intent is to discover and deliver solutions that are exponentially better for clients. Through direct contact with clients, employees test their hypotheses and refine their approaches. Sometimes we find that an idea does not solve a legitimate pain point. But, similar to venture CUPID MATCHES TALENT WITH INNOVATION AT CITI An important part of our innovation strategy is interacting with a wide array of diverse and emerg- ing talent. To further this effort, Citi Ventures launched Citi ® University Partnerships in Innovation & Discovery (CUPID). Through CUPID, students from leading universities participate in semester-long Citi projects focused on emerging technologies, such as machine learning, natural language processing and big data analytics. CUPID seeks out talent beyond business graduate programs to include individuals studying design, engineering and public policy. Since we established this program in early 2017, more than 200 university students from 16 different universi- ties in the U.S., UK and Canada have participated in cutting-edge innovation work at Citi. Digital Innovation In order to stay relevant, banks need to embrace the same factors that define the 21st century world we live in — we must be faster, smarter and more efficient. Getting there will require rapid and secure advancements that meet consumers’ top expectations of convenience and simplicity. We see digital innovation as the key to opening up greater access to financial tools, while also fighting corruption and advancing integrity and transparency around the world. As we embrace the business opportunities that digital solutions provide, we bear in mind the great responsibility we have to ensure our customers’ privacy and safeguard their data. 200+ university students have participated in cutting-edge innovation work at Citi 16 universities in the U.S., UK and Canada 24