Sector Snapshot Reports Key Trends in Dealmaking Consumer

Sector Snapshot: Key Trends in Dealmaking Consumer | 3 Market trends Venture dealmakers in the vast B2C space face unique challenges. Entrenched competition by incumbents can lead to limited runway before growth hurdles, while the growth of supporting launch ecosystems that spanmarketing, manufacturing, and more has enabled both lower barriers to entry andmuchmore competition from rival startups. Especially as macro factors remain volatile, consumer funding has pulled back in total, and the deals that do close are tilting toward late and growth stages, which can be less risky than early-stage deals. However, financing metrics lend nuance. Both pre-seed/ seed and early-stage median deal sizes are healthy at $1.2million and $1.4million, respectively, while respective post-money valuations are at all-time highs in 2024 to date. Plenty of capital is ready to be disbursed by VCs for the best-positioned companies, even at the earlier stages. Amid caution, VC dealmaking tilts toward more mature companies Global VC deal activity (#) by type – Consumer Products and Services (B2C) *As of 02/23/2024. Source: PitchBook. Pre-seed/Seed Early VC Later VC Venture Growth 2013 2018 2015 2020 2023 2014 2019 2016 2021 2024* 2017 2022 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%