The Role of the Depositary Bank

17 The Role of the Depositary Bank  | About Citi’s Depositary Receipt Services In support of a depositary receipt program, Citi Depositary Receipt Services provides issuers with access to the following value-added resources: • Global sales and equity distribution network with access to large and mid- tier institutional investors. • Dedicated Account Management team — enabling a single point of contact for comprehensive support. • Specialized Structuring and Implementation team that ensures the efficient execution of transactions. • Innovative Product Management team to develop solutions for enhanced access to markets and investors. • Investor Relations (IR) counsel — a team of former in-house corporate IR executives who consult and support clients in all aspects of their global IR objectives. Investor Relations Citi Depositary Receipt Services pioneered the role of Investor Relations counsel for DR clients, providing issuers with expertise and resources to support their IR goals. Citi Depositary Receipt Services’ IR counsel team develops a tailor-made approach for each individual client, taking into account the unique situation of every company and their specific IR objectives. Strongly focused on the training and educational needs of our clients, we constantly About Citi’s Depositary Receipt Services Citi Depositary Receipt Services is a leader in bringing quality issuers to global capital markets and in promoting DRs as an effective capital markets tool. Citi began offering DRs in 1928 and today is widely recognized for providing issuers with its powerful global platform, facilitating access to a global network that issuers can use to build and grow their DR program. look for ways to provide clients with the knowledge base to build a state-of-the-art IR program. Throughout the year, we conduct roundtables and other training sessions across EMEA, Asia and Latin America. We also offer several IR/DR training sessions in London and New York. Citi Depositary Receipt Services’ IR counsel also assists issuers in identifying, targeting and accessing new investors, thus supporting their goal to achieve greater liquidity in their DR program. Other areas of expertise include assisting issuers with IR website design and evaluation, message development and presentation advice, assistance on non-deal road shows, interaction with sell-side and buy-side analysts, and crisis management training. Global Distribution Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. For DR clients, our services encompass information, support and counsel to major global issuers, as well as access to broad broker and investor audiences. We assist clients in accessing a diverse range of investors, including the largest global portfolio managers, wealth management advisory firms, Separately Managed Accounts (SMA) portfolios and specialized hedge funds. Our local presence in many markets is unmatched by any other depositary and we facilitate superior liquidity for our programs via our global distribution network. Citi’s network is composed of salespeople and sales traders around the world, and is one of the largest institutional networks for DRs. Together with our comprehensive range of reporting, investor targeting and analytical services, this places Citi in a leading position to manage and grow clients’ DR programs globally. No other depositary bank provides such a comprehensive network. Citi’s commitment to provide issuers with access to a comprehensive suite of value-added resources, including a combination of global reach and local expertise, access to an industry- leading global equity distribution network and specialized global investor relation support, helped win key depositary bank mandates. For more information please visit www.citi.com/dr .