Citi Client Casebook Middle East and Africa 2022

Driving Growth and Operational Efficiency 47 The Results Using Citi’s VCA solution, Nirvana has re-engineered its entire operational process flow to achieve true end-to-end digitization, from automated card issuance for flight and hotel booking to reconciliation. As a result, the company has significantly improved operational efficiency, lowered costs and reduced errors. In addition, enhanced transparency has facilitated improved working capital management and business forecasting. By replacing its high limit physical credit cards with VCA, which offers bespoke controls to ensure transaction security, Nirvana’s fraud and risk management has improved. Moreover, the solution has encouraged the company to maximize card use — spend has increased by 50% — resulting in higher rebates. Nirvana now has a robust and fully automated online booking tool for its corporate and other clients, which provides a best- in-class customer experience. The travel and tourism sector is very dynamic and competitive. In order to remain a regional leader in providing travel solutions and bespoke travel services to our clients, an online risk-free digitized solution to facilitate the settlement process with our global travel and tourism partners was necessary. The solution gave us a boost to grow our business risk free, with strong controls and global reach.” Sultan Bou Dargham Chief Financial Officer, Nirvana Travel & Tourism