CITI TTS Healthcare Consumer & Wellness Client Magazine

16 17 Healthcare, consumer & wellness 2025 The metaverse and digital designs are likely to become a key part of the fashion world, as the major houses follow brands such as Etro and Tommy Hilfiger, which have already presented collections as part of Metaverse Fashion Week. and beyond Fashion tech THEN and NOW 1998 2014 2010 2016 2023 Helmut Lang is the first fashion designer to livestream a catwalk show on the internet. He also sends out CD-ROMs to fashion editors so they can watch it again. British high street giant Topshop commissions Oculus Rift virtual reality headsets so that customers in its London flagship store can get an immersive perspective on its latest catwalk show. Dutch fashion designer Iris van Herpen launches her Crystallization collection at Amsterdam Fashion week, featuring clothes made using a 3D printer. Trevor McFedries and Sara DeCou create Miquela Sousa, a virtual influencer. Since then “she” has collaborated with Prada and Calvin Klein, and amassed 3mn Instagram followers. Inspired by Alibaba’s new Xunxi manufacturing ecosystem, brands worldwide will likely adopt AI-driven supply chain management, cutting down on waste and minimising risk.