CITI TTS Healthcare Consumer & Wellness Client Magazine

24 25 Healthcare, consumer & wellness The food processing company Brazil Food partnered with Citi to run a Middle East- focused supply chain finance program managed out of the UAE. The biopharmaceutical company AbbVie Inc set up a Centre of Excellence that uses CitiDirect BE ® for Trade to implement online local guarantees issuance for Peru, Guatemala and Dominican Republic. The British multinational Coca-Cola Europacific Partners implemented Spring by Citi, creating alternative payment option for its SME customers in the UK. Following the onset of the pandemic, Citi helped Carlsberg Singapore create an omnichannel user-friendly mode of payment collection from end customers. London Nigeria Sao Paulo Illinois Singapore Consumer partnerships around the world Citi’s global HCWREACH Working with Citi, Unilever created a structured sales financing solution for Jordan, Iraq and Palestine which has helped grow sales and market share across the Middle East. The food and agribusiness company Olam partnered with Citi to provide supply chain financing solutions for its suppliers in countries including Singapore, India, Indonesia and Thailand. In Nigeria, Citi worked with International Breweries plc to mitigate FX exposure by building a foreign exchange hedge. AbbVie Coca-Cola BRF International Breweries Olam Carlsberg Unilever