2024 Healthcare, Consumer & Wellness Magazine

02 Healthcare, Consumer &Wellness • 03 Foreword Welcome to Healthcare, Consumer & Wellness , the second edition of our digital magazine examining the key trends shaping consumers’ day-to-day lives as we close out the first quarter of the 21st century. One megatrend is abundantly clear: technology is revolutionizing every aspect of how we live and interact with the world and each other. In this healthcare-focused special , we analyze its transformative power to help us live longer, healthier lives and what that means for the companies driving change. AI as an accelerant Smart data analytics are accelerating the transition from cure to prevention and far greater personalization. This ranges from allowing us to understand the essence of what makes each of us unique, as we discuss in Decoding DNA testing (page 12), to producing drugs more quickly and effectively, outlined in the Stars align for drug development (page 22). As digital healthcare goes mainstream, we chart what this means for the industry in Telehealth dials up specialisms (page 24). We also look at the opportunities and challenges faced by the fast-expanding mental health tech sector in Measuring howwe feel (page 08). We are what we eat We devote a number of articles to the implications of our growing awareness about the close links between nutrition and long-term health. In Food as medicine (page 16), Dr Rupy Aujla, a British NHS doctor, explains why the future is bright for the burgeoning start-ups in the sector. And food and beverage companies are listening, as we explain in Health the focus for F&B R&D (page 18). We also highlight why improving health and nutrition for all requires sustainable food agri-systems and active partnerships between a range of stakeholders in Securing food sustainably (page 10). It all adds up to a fast-evolving industry landscape, one that requires treasurers to think digitally to remain agile and enhance transactional efficiency. At Citi, we partner with our clients to provide insights and solutions that enable them to advance their business models and expand their reach. We are evolving in line with our clients’ transformation; continuously investing in real-time solutions for industry use cases. Saurabh R Gupta Global Sales Head of Healthcare, Consumer &Wellness, Treasury and Trade Solutions, Citi Scan to read on the go