Citi Perspectives 2024 E-commerce Edition

Marcelo Moulin Middle East and Pakistan Sales Lead, Trade Working Capital Sales, Citi Treasury and Trade Solutions Ross McCewan EMEA Head of Technology, Media and Telecom Sales, Citi Treasury and Trade Solutions 26 | Services Citi Perspectives Data — and specifically real-time data — is key to driving improvements in payments, collections, and working capital management. Treasury is the custodian of much of the transactional data that flows through the organization. By building on this role as part of a strategy to improve treasury efficiency, it can deepen its links with the business and build a better understanding of the company’s strategic goals so that it can provide more effective support. Seeking support Citi is well placed to help treasury at telcos as they work to enable the business to prosper and thrive in a fast-changing technological, competitive, and regulatory landscape—and we have partnered with telcos inmany different areas to support their strategic business goals, including: • Geographical footprint: Telcos can leverage Citi’s presence in over 90 markets to seek to execute their commercial strategies and manage liquidity more effectively through automated cross-border sweeps. • Digital and consumer payments: With the seismic shift from offline to online, Citi has invested significantly in our online payments platform, Spring by Citi, which is now accessible in 20 countries. The worldwide payments platform facilitates global e-commerce and B2B fund flows with tools such as present and pay (embedded payments in billing), direct debit, card-acquiring and e-mandates. • FX risk management: Global payment solutions via WorldLink facilitates cross- border payments in more than 135 currencies across 190 countries; and domestically Citi offers instant payment capabilities in over 60 countries worldwide. • Bank account reconciliation: Payer ID allows for automatic reconciliation of receivables payment through assignment of a unique virtual number for each customer. • Working capital optimization: Telcos have embraced a number of solutions to support their (and their customers/suppliers) working capital goals, including: sales financing, supply chain financing, dynamic discounting (to enhance returns on surplus cash), and B2B card payments. Listen to this article