Citi Perspectives 2024 E-commerce Edition

Natural Progression: Why tokenization really could be the next big thing With the volume of conversation around tokenization becoming ever louder, anyone would be forgiven for thinking the corporate adoption tipping point has already been reached. But with many businesses seemingly uncertain as to what it is, let alone actually using it, the reality is somewhat different. TMI called upon Tony McLaughlin, Managing Director Emerging Payments & Business Development, Citi, to unlock tokenization’s meaning, purpose, and potential value. The regulated financial system today is, by and large, siloed. At the very least it is split by product, bank, and jurisdiction. Certainly, these silos can be made to talk to each other, but it’s often a workaround that involves multiple parties, complex systems, and an element of uncertainty every time a transaction takes place. Arguably, it could be so much better. This is where tokenization could step up as the next big thing. 30 | Services Citi Perspectives