Citi Perspectives 2024 E-commerce Edition

Welcome to Citi Perspectives! Commerce is now synonymous with e-commerce. What started over two decades ago has transformed nearly every aspect of business, impacting both the consumer and B2B sectors. E-commerce has sparked innovation, such as personalized recommendations, and made global expansion simpler and faster, which has significantly boosted the global economy. E-commerce companies aren’t just quicker; they’re smarter. They use cutting-edge technology for real-time inventory tracking, shipping updates, and exceptional customer service. By focusing on efficiency, e-commerce has increased global productivity. While it has created global giants, it has also leveled the playing field for smaller businesses, making it easier for them to reach consumers.