Citi Perspectives 2024 E-commerce Edition

Welcome	4
At the Center: Why treasury is critical before, during and after IPO	8
Reimagining Payouts: Simplifying the payment experience while providing impactful optionality	12
My Citi with PingPong	16
Faster, Smarter, Safer: Why scalable liquidity structures are key to going global	18
Navigating the Evolving Telco Industry: Why treasury is key to unlocking new opportunities for telcos	22
My Citi withWayfair	28
Natural Progression: Why tokenization really could be the next big thing	30
My Citi with Mercado Libre	38
The Evolving Internet: Microtransactions for Web3 President!	42

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