CitiConnect_API_Case_Study_Book

24 Integrating Sales Incentives | API Playbook Instant Payment upon Goods Delivery The Company Prominent global digital food delivery company with large local affiliation networks. In the competitive food delivery marketplace, a steady supply of riders on motorized or non-motorized vehicles is pivotal to ensure that meals are delivered to homes and offices on time, thus providing superior service quality to generate repeat business. As the company continues with its aggressive expansion to major cities around the world, it has to attract and retain a consistent supply of riders to deliver food to customers. A key way to do so is to ensure its riders are paid promptly and as frequently as possible. While its competitors are still paying its riders periodically (usually once or twice a week) or upon request by the riders, this company is able to revolutionize its disbursement process using CitiConnect API, where its riders can be paid instantaneously straight to their bank accounts whenever a meal is delivered: The solution is powered by the following CitiConnect APIs: STEP 1 Restaurant receives a home delivery food order from a customer STEP 2 Rider is notified to collect prepared food from the restaurant and deliver it to customer STEP 3 Upon confirmation of delivery by customer, the company is notified and automatically triggers an instant payment of the delivery fee to the rider’s bank account STEP 4 Rider received notification that the delivery fee has been paid by the company • Improved disbursement frequency to riders helps with new rider sign ups and prevents rider attrition. Riders’ experience is improved as they can receive instant payments of their deliveries instead of waiting for batched periodic payments • Instant payment of delivery fee is perceived as a competitive differentiator to its riders, which enables the company to meet its delivery commitments to customers and grow market share much faster than its competitors Authentication of company instruction Payment initiation via a choice of local payment instruments Payment status inquiry to confirm that payment is successfully made • Similar arrangement may be used in the e-commerce goods delivery space where suppliers in an online marketplace are able to receive proceeds in real-time as soon as buyers confirm delivery • Service may be designed to work with both real-time and non real-time payments, likewise with a wide range of domestic and cross-border payments The Challenge The Solution The Benefits Potential Uses