CitiConnect_API_Case_Study_Book

25 Integrating Sales Incentives | API Playbook Coinciding with the launch of its new peer-to-peer (P2P) payment app in a new market, the company was looking to drive a highly aggressive customer acquisition campaign to increase user registrations to build local market share. To do so, the company was looking for a way to provide instant incentives for new user sign-ups. Using CitiConnect API, the company is able to incentivize new users to sign up for its app, where a rebate is calculated and paid instantly after the user successfully executes the first transaction: The solution is powered by the following CitiConnect APIs: STEP 1 User registers for the company’s P2P payment app and funds it STEP 2 User makes the first P2P payment transaction according to published terms of the new user promotion STEP 3 Upon successful payment, the app calculates the rebate amount and triggers a payment back to the user’s bank or e-wallet account via API STEP 4 User receives a notification through the app once the rebate is successfully credited • Growth in number of new user sign-ups, including capture of data on user demographics for tailored customer experience and periodic promotional activity • Instant fulfilment conferred competitive differentiation against other P2P apps that contributed to market share growth Authentication of company instruction Payment initiation via real-time fulfilment Payment status inquiry to confirm that payment is successfully made • Extend for use in further promotional/marketing initiatives in the customer lifecycle Incentive Payment for New User Acquisitions The Company Global cross-platform instant messaging and Voice Over Internet Protocol (VOIP) service. The Challenge The Solution The Benefits Potential Uses