CitiConnect_API_Case_Study_Book

26 Integrating Sales Incentives | API Playbook Fueled by a two-prong mission to incentivize sales growth and improve operational efficiency, the company was looking to digitize its end-to-end sales process and eliminate manual submissions of sales incentive claims by their distribution network. Digitizing Sales Incentive Payments The Company Global industrial and automotive lubricant company that sells a wide range of oils, grease and lubricants via an extensive network of retail outlets and automobile repair workshops. Working with Citi, the company is able to implement a fully electronic sales solution that leverages CitiConnect API, thereby achieving its twin goals of digitizing its sales process and enabling electronic submission of sales incentive claims: The solution is powered by the following CitiConnect APIs: STEP 1 Mechanic scans a QR code of the product at point of sale using the company’s app STEP 2 Company tallies the total amount sold by each mechanic on a daily basis to calculate the incentive payable STEP 3 Company triggers the incentive payment based on amount sold directly to mechanic’s account daily The Benefits • Mechanics sell more of the company’s products against that of competitors that do not provide similar incentives paid in a timely manner • End-to-end efficiency, from digital capture of the sale to inventory management and incentive disbursement, ensures no manual handling and minimized risk of processing and reconciliation errors Authentication of company instruction Payment initiation via real-time or non real-time payments Payment status inquiry to confirm that payment is successfully made • Other brick-and-mortar or direct sales industries that leverage incentive schemes can use a similar arrangement to increase the sale of their products and services Potential Uses The Solution The Challenge