CitiConnect_API_Case_Study_Book

28 Integrating Sales Incentives | API Playbook WorldLink Payment Initiation The Company Regional online video streaming / live broadcast platform fast growing global, with product portfolio of video broadcast and VoIP related products. The company group now has over 400 million monthly active users in over 150 countries worldwide. • Availability of a highly efficient foreign currency payments process to the platform hosts • Company can provide cross-border payments in accurate, timely, flexible and secure manners The Benefits • Automate the whole reward fee collection, FX conversion and FX payment process in the platform’s value chain, as well as combining WorldLink Payment Status Inquiry for increased transparency to watchers as well as hosts. Potential Uses The company’s video broadcast platform receives high volume and low value “reward fees” in various currencies from the watchers around the globe. The company also needs to make in-time reward fees to the live broadcast hosts in their local currency, who are also from around the globe. Frequent and various FX payments in both directions are required constantly. The Challenge The Solution STEP 1 The company initiate foreign currency payments to broadcast hosts after receiving reward fees from watchers STEP 2 The company confirms the quoted exchange rate as well as the payment instruction STEP 3 Company instructs the payment in foreign currency through Citi via the WorldLink ® Services API The company chose the WorldLink ® Services API solutions for direct access to Citi’s WorldLink ® Payment Services, a global cross-currency payment solution: WorldLink Payment Initiation The solution is powered by the following CitiConnect APIs: