CitiConnect_API_Case_Study_Book

29 Integrating Sales Incentives | API Playbook In India, the company was facing a high sales drop-out rate through its website as its online payment architecture required customers to manually fill in myriad of payment details such as card number, CVV, expiration date, followed by one-time-password (OTP) and PIN authentication. Enabling Collections through India’s Unified Payments Interface (UPI) Request-to-Pay The Company World leader in direct selling of retail products. To address this challenge, the company leveraged India’s UPI system to enable instant “request-to-pay” from their customers, thereby significantly decreasing the time between point-of-sale and payment and increasing successful sales. The solution is powered by the following CitiConnect APIs: STEP 1 Consumer buys products from company’s website STEP 2 Consumer checks-out and pays via UPI by providing their UPI ID (tokenized financial identifier) to enable company to pull transaction from customer’s bank account STEP 3 Payment is confirmed instantaneously and the company sends the goods to the consumers The Benefits Authentication service Payment initiation via “request-to-pay” Payment status inquiry Post-implementation, the company was able to reap the following benefits: • Enable a new payment method for consumers via UPI • Seamless customer experience and reduced sales drop-out rate The Solution The Challenge • Extend collections to other convenient modes of tokenized payment details without the need for account numbers, such as United Payment Interface (UPI) in India, PayNow in Singapore or PromptPay in Thailand Potential Uses