Creators can maximise monetisation from content while incentivising activity on their platforms in three ways: via the capacity to make micropayments, with lower cost per payment, across the globe; rapid payments, aka instant gratification; and preferred currency/preferred payment methods – as depicted in our animated explainer Let’s Follow the Money. And when the metaverse becomes a reality in the near future the success of payments infrastructure and regulatory framework will become ever more vital as the virtual world takes flight, watch the interview Life, The Metaverse and Everything moderated by Sky News presenter Emma Crosby that explores Citi’s capabilities amid the changes in ecommerce driven by new technologies.