Page 38 - Citi Depositary Receipts Year-End 2013 Report - January 2014

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Citi Depositary Receipts 
Global Distribution
Citigroup (Citi) is a leading global financial services company
with some 200 million customer accounts in more than 100
countries. We provide consumers, corporations, governments
and institutions with a broad range of financial products and
services including consumer banking and credit, corporate
and investment banking, securities brokerage and wealth
management.
For DR clients, our services encompass information, support
and counsel to major global issuers, as well as access to the
broadest broker and investor audiences possible. We assist
clients in accessing a diverse range of investors, including
the largest global portfolio managers, wealth management
advisory firms, Separately Managed Accounts (SMA)
portfolios and specialized hedge funds. Our local presence in
many markets is unmatched by any other depositary and we
facilitate superior liquidity for our programs via our global
distribution network.
Citi’s network is composed of salespeople and sales traders
around the world, and is one of the largest institutional
networks for DRs. Together with our comprehensive range
of reporting, investor targeting and analytical services, this
places Citi in a leading position to manage and grow clients’
DR programs globally. No other depositary bank provides
such a comprehensive network.
Citi’s commitment to provide issuers with access to a robust
suite of value-added resources, including a combination of
global reach and local expertise, access to an industry-leading
global equity distribution network and specialized global
investor relations support, helped win key depositary bank
mandates in 2013.
About Citi DR Services
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