Page 38 - Citi Depositary Receipts Year-End 2014 report

Basic HTML Version

34
Citi Depositary Receipts 
About Citi DR Services
In support of a depositary receipt program, Citi Depositary
Receipt Services provides issuers with access to the following
value-added resources:
• Global sales and equity distribution network with access to
large and mid-tier institutional investors.
• Dedicated Account Management team — enabling a single
point of contact for comprehensive support.
• Specialized Structuring and Implementation team that
facilitates the efficient execution of transactions.
• Innovative Product Management team to develop solutions
for enhanced access to markets and investors.
• Investor Relations (IR) counsel — a team of former in-house
corporate IR executives who consult and support clients in
all aspects of their global IR objectives.
Investor Relations
Citi Depositary Receipt Services pioneered the role of
Investor Relations counsel for DR clients, providing issuers
with expertise and resources to support their IR goals. Citi
Depositary Receipt Services’ IR counsel team develops
a tailor-made approach for each individual client, taking
into account the unique situation of every company and its
specific IR objectives. Strongly focused on the training and
educational needs of our clients, we constantly aim to provide
clients with the knowledge base to build a best-in-class global
IR program.
Throughout the year, we conducted roundtables and training
sessions across EMEA, Asia and Latin America. Additionally,
we presented several IR/DR training sessions in London
and New York. Citi Depositary Receipt Services’ IR counsel
strongly focuses on identifying, targeting and accessing new
investors for issuers, thus supporting their goal to achieve
greater liquidity in their DR program. Other areas of expertise
include assisting issuers with IR website design and evaluation,
message development and presentation advice, assistance on
non-deal road shows, interaction with sell-side and buy-side
analysts, and crisis management training. In 2014, we added
corporate governance advisory services to help issuers with
developing strong corporate governance practices to meet the
rising expectations of the investor community.
Citi Depositary Receipt Services is a leader in bringing quality issuers to global capital markets and
in promoting DRs as an effective capital markets tool. Citi began offering DRs in 1928 and today
is widely recognized for providing issuers with its powerful global platform, facilitating access to a
global network that issuers can use to build and grow their DR programs.