Page 39 - Citi Depositary Receipts Year-End 2014 report

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35
Year-End 2014 Report
 | Citi Depositary Receipt Services
Global Distribution
Citigroup (Citi) is a leading global financial services company
with approximately 200 million customer accounts in more
than 160 countries. We provide consumers, corporations,
governments and institutions with a broad range of financial
products and services including consumer banking and
credit, corporate and investment banking, securities
brokerage and wealth management.
For DR clients, our services encompass information, support
and counsel to major global issuers, as well as access to
broad broker and investor audiences. We assist clients in
accessing a diverse range of investors, including the largest
global portfolio managers, wealth management advisory
firms, Separately Managed Accounts (SMA) portfolios
and specialized hedge funds. Our local presence in many
markets is unmatched by any other depositary and we
facilitate superior liquidity for our programs via our global
distribution network.
Citi’s network is composed of salespeople and sales traders
around the world, and is one of the largest institutional
networks for DRs. Together with our comprehensive range
of reporting, investor targeting and analytical services, this
places Citi in a leading position to manage and grow clients’
DR programs globally. No other depositary bank provides
such a comprehensive network.
Citi’s commitment to provide issuers with access to a
comprehensive suite of value-added resources, including a
combination of global reach and local expertise, access to
an industry-leading global equity distribution network and
specialized global investor relation support, helped win key
depositary bank mandates in 2014.
About Citi DR Services
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