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Citi Depositary Receipt Services
About Citi Depositary Receipt Services
In support of a DR program, Citi Depositary Receipt
Services provides issuers with access to the following
value-added resources:
• Global sales and equity distribution network with access
to large and mid-tier institutional investors
• Dedicated Account Management team — enabling a single
point of contact for comprehensive support
• Specialized Structuring and Implementation team that
facilitates the efficient execution of transactions
• Innovative Product Management team to develop
solutions for enhanced access to markets and investors
• Investor Relations (IR) Advisory — a team of former in-
house corporate IR executives who counsel and support
clients in all aspects of their global IR objectives
Global Distribution
Citigroup (Citi) is a leading global financial services company
with approximately 200 million customer accounts in more
than 160 countries. We provide consumers, corporations,
governments and institutions with a broad range of financial
products and services including consumer banking and
credit, corporate and investment banking, securities
brokerage and wealth management.
For DR clients, our services encompass information, support
and counsel to major global issuers, as well as access to
broad broker and investor audiences. We assist clients in
accessing a diverse range of investors, including the largest
global portfolio managers, wealth management advisory
firms, Separately Managed Accounts (SMA) portfolios and
specialized hedge funds. With a local presence that spans
markets across the globe, we work closely with issuers to
facilitate liquidity via our global distribution network.
Citi’s network is composed of salespeople and sales traders
around the world, and is one of the largest institutional
networks for DRs. Together with our comprehensive range
of reporting, investor targeting and analytical services, Citi
is in a leading position to administer and grow clients’ DR
programs globally.
Citi’s commitment to provide issuers with access to a
comprehensive suite of value-added resources, including a
combination of global reach and local expertise, access to
an industry-leading global equity distribution network and
specialized global investor relations support, helped Citi win
key depositary bank mandates in 2016.
Investor Relations
Citi Depositary Receipt Services pioneered the role of IR
Advisory for DR clients, providing issuers with expertise and
resources to support their IR program. Citi Depositary Receipt
Services’ IR Advisory team employs a tailor-made approach
for each client, taking into account the unique situation of
every company, to help them achieve their specific IR goals.
Strongly focused on the training and educational needs of
our clients, Citi constantly looks for ways to provide clients
with the knowledge base required to build a comprehensive IR
program that delivers results. Throughout the year, Citi hosts
roundtables and other training sessions across EMEA, Asia and
Latin America, as well as the signature IR Academy in New York
and Shareholder University in London. Citi Depositary Receipt
Services’ IR Advisory also assists issuers in coordinating
roadshows by identifying, targeting and accessing new
investors to support their goal of achieving greater liquidity
and growing their DR programs. Other areas of expertise
include strategic message development, global benchmarking,
corporate governance, regulatory matters, market intelligence,
digital communications, presentation development and
interaction with buy-side and sell-side analysts.
Citi Depositary Receipt Services is a leader in bringing quality issuers to global capital markets and
in promoting DRs as an effective capital markets tool. Citi began offering DRs in 1928 and today
is widely recognized for providing issuers with its powerful global platform, facilitating access to a
global network that issuers can use to build and grow their DR programs.